INA Weekly Brief

Conference Workshop Spotlight – Navigating The Local Marketing Maze: How To Reach The Right Audience With The Right Offer

April 3, 2017
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Speaker: Jim Fitzgerald

Topics: Marketing

 

…walk away with a better understanding of [YOUR] demographic … track your campaigns to fully optimize results and improve future performance.”

As part of our Blog series highlighting some of the speakers at this year’s Conference, we will be getting to know Jim Fitzgerald a little better. We are excited to have Jim presenting the workshop Navigating The Local Marketing Maze: How To Reach The Right Audience With The Right Offer at the 2017 INA Conference.

Jim founded Taradel LLC in 2003 after decades of successful print industry management experience.  Taradel has successfully transacted with over 10,000 businesses and delivered over 100 million offers on their behalf.

When we asked Mr. Fitzgerald what he hopes attendees get from his workshop he told us  “I want them to walk away with a better understanding of the demographic breakdown of their trade area so they can focus on the areas that have the highest concentrations of people who look like their existing customers. I’ll then walk them through the different media options available and how they can create an integrated, multi-channel marketing campaign.” The workshop description goes on to state that during the workshop, he will show you how to track your campaigns to fully optimize results and improve future performance.

When we asked what presentation style he works from he replied: “I think the presentation will be more lecture style but we’ll have lots of room for plenty of interaction and questions.”

The INA welcomes Jim Fitzgerald!

For more information on the 2017 INA Conference, please visit Annual Conference – International Nanny Association
More about Jim:  Jim Fitzgerald founded Taradel LLC in 2003 after decades of successful print industry management experience. Prior to Taradel, Jim held executive sales and marketing positions with International Paper and American Paper Group. In less than 13 years under Jim’s leadership, Taradel has grown from a home-based startup to an eight-figure entity. Over this time Taradel has successfully transacted with over 10,000 businesses and delivered over 100 million offers on their behalf. He has created strategic partnerships with two national postal services and multiple international corporations. Jim was recently honored for building one of Richmond, VA’s “Top 25” companies for the third time and has led Taradel to Inc. 5000 status for nine consecutive years.