INA Weekly Brief

Tag: INA Marketing Toolkit


Steps for a Successful Start – Revised and Enhanced Now Available

Are you thinking of starting a Nanny Placement Agency or have you recently started one? Then you will want to get a copy of our new and improved publication Steps for a Successful Start. Created and updated by industry leaders, it will help you as you enter the entrepreneurial world. This is a great resource you’ll… Read more »


Tags: , , , , , , , , , , , , , , , , , , | December 8, 2017

INA Member Benefit: Free Industry Publications

The INA has created several publications that help support and advance the industry. Members can receive these for free or at a discount. Here are a few highlights:  The Nanny Family Handbook – FREE This helpful tool for nannies, nanny employers, and nanny agencies gives the basics of employing a nanny in the home. Nannies… Read more »


Tags: , , , , , , , , , , , , , , , , , , | December 5, 2017

4 Nanny Agency Metrics that Matter

The famous business management consultant Peter Drucker gave us the quote, “what gets measured, gets managed”. In your nanny agency, are your management activities focusing on what matters? What are the nanny agency metrics or measurements that DO matter? #1 – 12 Month Trailing Revenue Investors and savy business managers rely on the trailing 12 month (TTM)… Read more »


Tags: , , | July 21, 2014

Creative Marketing Consultant to Lead Nanny Agency Workshops at INA Conference

The International Nanny Association is hosting their 29th Annual Conference on March 27-30, 2014 in Los Angeles, California. The INA serves as the umbrella association for the in-home child care industry by providing information, education and guidance to the public and to industry professionals. INA annual conferences attract nanny agency owners, nannies and nanny educators from across… Read more »


Tags: , | January 10, 2014