INA Weekly Brief

Tag: Nanny Agencies


Conference Workshop Spotlight – Navigating The Local Marketing Maze: How To Reach The Right Audience With The Right Offer

Speaker: Jim Fitzgerald Topics: Marketing   “…walk away with a better understanding of [YOUR] demographic … track your campaigns to fully optimize results and improve future performance.” As part of our Blog series highlighting some of the speakers at this year’s Conference, we will be getting to know Jim Fitzgerald a little better. We are… Read more »


Tags: , , , , , , , | April 3, 2017

2017 INA Conference Workshop Proposals Now Being Accepted

PLEASE SHARE THIS POST – GREAT WORKSHOPS WANTED! Deadline September 15, 2016 The International Nanny Association is planning its 32nd Annual Conference, to be held May 18 – 21, 2017 in Chicago, IL. Do you have an idea for a great workshop that you would like to share? Do you know a professional whose knowledge… Read more »


Tags: , , , , , , | August 16, 2016

Evolution of a Nanny Job

As a nanny agency in San Diego and Orange County for almost 10 years we have worked with many families from the time that they have a newborn through to the years where the kids begin elementary school. There are things, as parents we never think about when we have a new baby that pertain… Read more »


Tags: , | March 12, 2015

Nanny Agency Benchmarking Survey

The International Nanny Association (INA) was delighted to partner with the Alliance of Professional Nanny Agencies (APNA) for the first ever Benchmarking Study in the U.S. nanny industry, specifically benchmarking nanny referral agencies. What is a benchmarking study? A benchmarking study is the process of comparing one’s business processes and performance metrics to industry bests or best… Read more »


Tags: , , | March 5, 2015

What to Expect from a Vacation Nanny

When planning a vacation with children it is an option when traveling with children to have a vacation nanny.  There are several reasons why people opt to have help on their vacation or during a family or business travel trip.  The reasons range from needing an extra set of hands during the family vacation, to… Read more »


Tags: , | February 19, 2015

Top 4 Reasons Professional Nannies Work with a Local Nanny Agency

As a career nanny, you have a number of avenues for finding a job, but finding just the right family can be a tricky task. You want to be respected for your experience and knowledge, compensated fairly, and treated as a professional. Using a local nanny agency can meet your needs and offers you peace… Read more »


Tags: , | January 6, 2015

2015 INA Conference Agency Speakers & Workshops

Agency Track Speakers & Workshops Leveraging your community to grow your business! Megan Metzger  Are you wanting to take your business to the next level? This workshop will teach you how to leverage the community and resources in your backyard to attract and retain customers and nannies. Learn free and low-cost grassroots marketing techniques and… Read more »


Tags: , , , , | November 10, 2014

Local Nanny Agencies Help Families Avoid Common Hiring Mistakes

When you are hiring a nanny, it can be tempting to make a quick decision based on instinct. However, you can avoid a number of common pitfalls if you work with a local agency. Agencies can educate you on your employer responsibilities, and will walk you through the entire hiring process to find a warm,… Read more »


Tags: , | November 5, 2014

Nanny Agency – 3 Tips for Authentic Self Promotion

Jess Ponce spoke to us at the INA’s 29th Annual Conference March 28, 2014 about The Art of Authentic Self Promotion, a nanny agency track workshop. Jess, a veteran who markets small boutique and individual brands,  explained that in order to  be our best authentic selves we must start by focusing on 3 key elements… Read more »


Tags: , , | June 2, 2014

Nanny Agency: Moneyless Marketing

Rosalind Prather from Trusting Connections, Tucson AZ gave us some valuable advice in her information jammed agency track workshop on ‘Moneyless Marketing’ at the International Nanny Association’s 29th Annual Conference, March 29, 2014 in Los Angeles. All nanny agency owners want to grow their business but often waste thousands of dollars on ineffective marketing products… Read more »


Tags: , , | May 12, 2014