INA Weekly Brief

Tag: Small Business


Conference Workshop Spotlight: If You Cannot Read your Scorecard (Financial Statements), You Do Not Know the Score

Speaker: Miranda Kerns Topic: Finances “Finances are the groundwork of any business…” Today we get to know a little more about Miranda Kerns.  Ms. Kerns is a licensed CPA and works as a Financial Statement Auditor with RS US, the 5th largest public accounting firm in the US. She will be presenting a workshop entitled… Read more »


Tags: , , , , , | May 8, 2017

Conference Workshop Spotlight: Nanny Hacks and Finding the Best Nannies

Speaker: Jaclyn Burke Topics: Be the Best Agency by Finding the Best Nannies – 5 Nanny Hacks   “There is a revolution coming I think in terms of understanding the role of caregivers in our society…”   Let’s get to know a little more about Jaclyn Burke.  Ms. Burke is the author of “The Nanny… Read more »


Tags: , , , , , , , , , | May 4, 2017

Trends in Social Media for Nanny Agencies

Small business owners wear many hats, and have so many competing demands on our time that we often don’t know where to focus efforts for the biggest benefit to our bottom line. Social media is a big hot button, and I for one struggle with knowing which platforms to invest in, how to message, and… Read more »


Tags: , | April 9, 2015

Nanny Agencies and Copyright Law

Please note: The information presented below is for informational purposes only. It does not constitute legal advice.  A nanny agency expends valuable resources in the creation and maintenance of a nanny agency’s web site, printed materials and proprietary forms. All too often a nanny agency’s original work – whether it be blog posts, web content or… Read more »


Tags: , | December 2, 2014

2015 INA Conference Agency Speakers & Workshops

Agency Track Speakers & Workshops Leveraging your community to grow your business! Megan Metzger  Are you wanting to take your business to the next level? This workshop will teach you how to leverage the community and resources in your backyard to attract and retain customers and nannies. Learn free and low-cost grassroots marketing techniques and… Read more »


Tags: , , , , | November 10, 2014

4 Nanny Agency Metrics that Matter

The famous business management consultant Peter Drucker gave us the quote, “what gets measured, gets managed”. In your nanny agency, are your management activities focusing on what matters? What are the nanny agency metrics or measurements that DO matter? #1 – 12 Month Trailing Revenue Investors and savy business managers rely on the trailing 12 month (TTM)… Read more »


Tags: , , | July 21, 2014

5 Keys to a Successful Nanny Referral Agency

1. Know Your Business – Thoroughly. Your knowledge of your industry, and your market, are the first keys to success. You need to know: What services are you offering? How will your clients benefit from using your services vis a vis alternatives? Why are your services better than the competing services? Who are your customers?… Read more »


Tags: , , | June 30, 2014

Nanny Agencies: Managing Your Online Reputation

Nanny agencies work with families who are in transition. Families may have a new baby, may have just moved to a new community, a new job, or just lost a beloved caregiver. Even an agency that scrupulously  follows the International Nanny Associations’ Recommended Practices will from time to time deal with family or a nanny… Read more »


Tags: , | April 14, 2014

The Art of Self Promotion: Modern Nanny Agency Marketing

Nanny Agencies, understand the key role authentic self promotion plays in your business’ success! The International Nanny Association’s 29th Annual Conference will be held in Los Angeles, CA on March 27-30th, 2014. The conference attracts nanny agency owners, nannies and nanny educators from across the United States  and around the world who seek opportunities to expand their network,… Read more »


Tags: , , | January 24, 2014

Five Ways To Build A Better Nanny Agency

Optimizing every available business resource is a key element in owning and operating a nanny agency. Starting a small business, or choosing to expand upon an existing one, is a very big decision. If you’re starting from the ground up, you’ll need to get your finances in order, create a cash flow projection and draft a… Read more »


Tags: , , | January 20, 2014