Differentiation – Definition: is the act of designing a set of meaningful differences to distinguish the company’s offering from competitor’s offerings.
Nanny agency owners know – it is tough out there! You compete with each other for families and qualified nannies. You compete with online nanny matching services for the same. You are constantly educating families about the difference between your $5,000 staffing fee and other’s $49/month search fees.
What are your service differentiators? How do you stand out from the crowd?
- Your professional commitment is evidenced by your Member INA seal on your website and promotional materials?
- Client intake process that WOWs and imbues the client with confidence in your process?
- Nanny Candidates who have been personally screened by your office?
- All Candidates have passed the INA Basic Skills Assessment?
- Thorough, independent background screening?
- Help with compensation agreements and work agreements?
- Referrals for Payroll and Workers’ Compensation Insurance?
Wait! You are NOT using the INA Nanny Basic Skills Assessment?
This assessment tool is a wonderful benefit of your INA membership. INA Agencies can purchase these exams in bulk, 150 exams for $200 – that’s $1.25 per exam! And only INA Agency members can use this powerful tool to differentiate themselves from competitors and online matching services.
My agency, Family Helpers, has been using the Basic Skills Assessment as an assessment tool in screening nanny candidates for several years. It has become an important part of our vetting process and we find that both clients and candidates find value in it, too.
Candidates like getting the feedback about what areas they are very knowledgeable in and what areas they may need to do some continuing education. Clients appreciate that we give the exam to candidates and view the exam as an important part of the assessment process.
Susan Tokayer, Agency Owner
The INA Nanny Basic Skills Assessment was developed to assess a nanny’s basic child care knowledge. The INA Nanny Basic Skills Assessment is a 40 question timed, multiple-choice exam that is available to be taken online. The exam addresses Health, Safety, Nutrition, Professionalism and Child Development. The minimum passing score is 70%. Order online. You will receive an email containing your customized assessment link within 3 business days.
Agencies purchasing the INA Nanny Basic Skills Exam Bulk Assessment For Agency Use, are prohibited from printing pass/fail certificates for individuals taking the exam, or charging individuals to take the Assessment.
Tip! If you log into your INA account BEFORE you purchase items from the INA eStore, you get an additional discount on all purchases!
Related Agency Marketing Links:
2014 Workshop: Authentic Self Promotion by Jess Ponce
INA Nanny Agency Marketing Tool Kit
Nanny Agencies: Managing Your Online Reputation