The International Nanny Association would like to say thank you to the nearly 700 individuals who helped us by taking the INA Nanny Certification Survey in March of 2016. The intention of this survey was to gather information from nannies, newborn care specialists and the families who employ them.
Below are the results found in the survey. The INA Board of Directors met later in May to discuss the findings and in what direction we will move forward. Please stay tuned for more information on this topic. As always, if you have questions or suggestions about this topic or any industry related topic, we welcome your emails at memberservices@nanny.org
On a scale of 1 to 5 with 1 being the least valuable and 5 being the most valuable, how important would it be for your certification to be accredited versus non-accredited?
Of those who identify as “Professional Nanny”
57% stated that this was the most important or #5.
20% stated that it was very important or #4
16% stated that it was important or #3
4% stated that it was not important or #2
3% stated that it was not at all important or #1
Of those who identify as “NCS” at least in part
59% stated that this was the most important or #5
21% stated that this was the very important to them or #4
12% stated that this was important to them or #3
4% stated that this was not important to them or #2
4% stated that this was not at all important to them or #1
Parents were asked a similar question and there responses were:
38% stated that this was the most important or #5
28% stated that this was the very important to them or #4
23% stated that this was important to them or #3
9% stated that this was not at all important to them or #1
2% stated that this was not important to them or #2
What is the most you would be willing to invest in this accreditation?
Of those who identify as Professional Nanny
41% would spend $100-$250 on a program
28% would spend less than $100 on a program
21% would spend $250 – $400 on a program
11% would spend more than $400 on a program
Of those who identify as “NCS” at least in part
31% would spend $100-$250 on a program
25% would spend $250 – $400 on a program
23% would spend less than $100 on a program
20% would spend more than $400 on a program
Parents were asked a similar question about how much they would pay to have their current caregiver go through and accredited program. These are the results:
38% would spend $100-$250 on a program
23% would spend less than $100 on a program
21% would spend $250 – $400 on a program
19% would spend more than $400 on a program
How often would you expect to re-certify?
Of those who identify as Professional Nanny
55% stated that they would expect to re-certify every three years or more
41% stated that they would expect to re-certify every two years
3% stated that they would expect to re-certify every year
Of those who identify as “NCS” at least in part
52% stated that they would expect to re-certify every three years or more
42% stated that they would expect to re-certify every two years
5% stated that they would expect to re-certify every year
The question asking survey takers to rank their expectations of an accredited exam did not give us much information as all five of the answers received around 20% of the total for both Nannies and NCS.
Parents were also asked two additional questions.
Would you be more likely to hire a care provider who is accredited vs. non-accredited, if interviewing multiple applicants?
91% answered YES
9% answered NO
Would you pay a higher salary or hourly rate to a care provider with an accredited certification, such as a Nanny, Newborn Care Specialist, Night Nanny, Baby Nurse, or Babysitter?
81% answered YES
19% answered NO
Please remember that this is not a scientific study but simply the thoughts and opinions of a collection of our followers. But with over 630 caregivers and 60+ families worldwide, it gives us a little insight into what is people think and will help the INA Board of Directors as we move forward.