The International Nanny Association’s 29th Annual Conference will be held in Los Angeles, CA on March 27-30th, 2014. The conference attracts nanny agency owners, nannies and nanny educators from across the United States and around the world who seek opportunities to expand their network, improve personal skills, and get valuable information on industry news about the in-home child care industry.
Hurry, Early Bird Discounts end February 22, 2014!
For nearly three decades, the International Nanny Association has articulated industry best practices, provided valuable resources and encouraged community-building among nannies and nanny agency owners. In recent years, INA has brought business and management intelligence to the conference through educational workshops about social media, branding, nanny agency marketing methods, ethics, contracts, and more thought leadership on running a high-value nanny-related business.
Are you a nanny agency undecided about INA Annual Conference attendance? A quick look at our business track workshops and speakers will convince you that you cannot miss this opportunity if you are serious about growing your business and competing with online nanny listing services!
PULL Power Marketing: Grow Your Business, Right Now!
Keith Chambers
Creative marketing consultant Keith Chambers will share the powerful Secrets to Success paradigm in this fast paced, interactive seminar. Keith will also help attendees identify all 16 critical Positioning Elements that make up a complete selling proposition. Keith promises that each participant will leave the seminar with a clear sense of how to grow their business immediately! Following this seminar, Keith will facilitate a 90 minute marketing makeover workshop. Each of these two sessions stands on its own merit. Most will want to attend for both.
The PULL Forum: A Marketing Makeover
Keith Chambers
It is time to roll up your sleeves and put the PULL system to work for you. Bring your Laptop / Tablet. After logging into the PULL Forum’s training site, Keith will lead the participants through a step-by-step rebuilding of their critical Selling Proposition (Sales Message). Each participant will leave with a Selling Proposition that is far more powerful than the one they entered with. All participants retain the electronic file detailing their new Selling Proposition.
The Art of Authentic Self Promotion: Marketing for the Modern Nanny Agency
Jess Ponce III
Self promotion is essential for success. Professionals in every industry, from technology to child care, are called to market themselves online and in person. If you don’t control the message about who you are, then someone else might. Now is your opportunity to craft how you want to be perceived by prospective clients, peers and more. In this workshop you will gain valuable insight into the art of authentic self promotion. Find out how to market yourself and your services with purpose, poise and class. From social media to online videos, from casual conversations to formal presentations, discover how to express the best of what you have to offer and how to reach those who need what you have!
Nail the Placement in 3 Referrals or Less
Learn the secrets of nanny industry leaders as they share their ‘secret sauce’ recipe for success. A nanny agency that can consistently deliver the right candidate to their client family doesn’t need to worry about competing with online listing services! We have a panel of experts to share their tips and tricks, and to take your questions.
It’s Open Mic Time With Your Household Employment Lawyer
Bob King, Legally Nanny
This session will provide an update about new laws and regulations affecting agencies in 2014, including the new health care reform law. The presentation also will answer some of the most commonly asked legal questions agencies face from nannies and clients. Audience members are encouraged to submit questions in advance and from the floor. All questions on any legal topic are welcomed, and I can promise that it will be a lively and interactive session.
Bob King invites you to email him your questions in advance. Info @ LegallyNanny.com!
Selling is Fun and Profitable!
Frank Grant
Invited back by popular demand, Frank will again be offering a Sales Boot Camp. After a review of selling ideas and techniques presented at last years conference, this workshop will include an expanded period of facilitated peer role playing so attendees can practice techniques and receive coaching and feedback. The workshop will close with some sales strategies and an action plan so your nanny agency can have your best year ever!
Moneyless Marketing
Rosalind Prather
All agency owners want to grow their business but often waste thousands of dollars on ineffective marketing products and programs. This workshop will help nanny agency owners at every stage of their business to create a strategic marketing plan that combines cost-effective and innovative marketing ideas with proven PR and grassroots marketing strategies so you can attract both customers and nannies. Topics include the best marketing “bang for your buck,” boosting your SEO, capturing a social media audience, garnering referrals, online advertising, creating an effective website and more. We will also discuss ways to track ROI (return on investment) so you measure your success. The workshop will conclude with a discussion so participants can share their own stories of successful marketing ideas.
Painless Social Media: Connect to Improve Your Bottom Line
Helen Adeosun
In this day and age, the nannies and agencies understand that social media can add immeasurable value and help you connect directly with parents and tech savvy nannies. The Internet has completely changed the landscape of placement, and new digital tools are empowering nannies and agencies with the ability to promote their passion for serving families and raising the profile of their talented nannies. But who has the time!
In this workshop we will talk about web tools that can empower your nanny agency, that save time and foster connections with parents and your nannies.
Planning Your Exit: Strategies to Sell Your Nanny Agency
Steve Lampert
The vast majority of agencies aren’t prepared or informed about what to expect when they put their businesses up for sale. Rather than thinking a year or more in advance of actually putting the business on the market, they simply hang a “for sale” sign up. Planning ahead will maximize your profits. Learn valuation rules of thumbs, the steps you should be taking 2 or 3 years in advance of selling, and what your options are for listing your nanny agency.
Transforming Your Work into Your Optimal Lifestyle: Effectively Managing Work-Life Balance
Mary Luz Oscategui
Feel like you are married to your work? Are you finding it more challenging than ever to juggle the demands of your job and the rest of your life? Are you always playing catch up or not having enough time to do the things you enjoy? Learn how to create an optimal lifestyle to reclaim control, reduce stress, and restore harmony back to your life. Discover effective and practical ways to manage your work-life balance.
Nanny Agency Owners, Have You Seen These Publications?
- Nanny Employer Handbook: INA’s Handbook for Nanny Employers
- The INA Nanny Agency Marketing Toolkit
- INA Nanny Agency Exit Strategy Guide