INA Weekly Brief

Tag: Marketing Strategies


Attention Agencies – Don’t miss the APNA Mastermind Groups!

Conference!!! It is my favorite time of year! I am energized by the sessions, speakers, and especially by my peers. Each day is filled with brainstorming, planning, and goal-setting, and I always leave with so many fresh ideas!! And then…I get back to work and family and life takes over once again. Inevitably six months… Read more »


Tags: , , , , , , , , , , | December 18, 2017

Steps for a Successful Start – Revised and Enhanced Now Available

Are you thinking of starting a Nanny Placement Agency or have you recently started one? Then you will want to get a copy of our new and improved publication Steps for a Successful Start. Created and updated by industry leaders, it will help you as you enter the entrepreneurial world. This is a great resource you’ll… Read more »


Tags: , , , , , , , , , , , , , , , , , , | December 8, 2017

Introducing INA Member Only Educational Calendar 2018

The INA’s mission is to serve as the umbrella association for the in-home child care industry by providing information, education, and guidance to the public and to industry professionals. We want our members to have access to education 12 months a year and now that we have a Member Only Facebook group, we have the… Read more »


Tags: , , , , , , , , , , , , , , , , , , , , , , | December 7, 2017

INA Member Benefit: Free Industry Publications

The INA has created several publications that help support and advance the industry. Members can receive these for free or at a discount. Here are a few highlights:  The Nanny Family Handbook – FREE This helpful tool for nannies, nanny employers, and nanny agencies gives the basics of employing a nanny in the home. Nannies… Read more »


Tags: , , , , , , , , , , , , , , , , , , | December 5, 2017

Conference Workshop Spotlight – Navigating The Local Marketing Maze: How To Reach The Right Audience With The Right Offer

Speaker: Jim Fitzgerald Topics: Marketing   “…walk away with a better understanding of [YOUR] demographic … track your campaigns to fully optimize results and improve future performance.” As part of our Blog series highlighting some of the speakers at this year’s Conference, we will be getting to know Jim Fitzgerald a little better. We are… Read more »


Tags: , , , , , , , | April 3, 2017

Week 6 of NOTY Portfolio Process

Week 6 of NOTY Portfolio Process By Marcia Hall, 2011 INA NOTY You have made it this far! Your portfolio is almost complete! Hopefully you are feeling a little less stressed about the NOTY portfolio process. This is the big week for EDITING, EDITING and more EDITING. I cannot stress enough how important editing is… Read more »


Tags: , , , , | October 28, 2014

5 Keys to a Successful Nanny Referral Agency

1. Know Your Business – Thoroughly. Your knowledge of your industry, and your market, are the first keys to success. You need to know: What services are you offering? How will your clients benefit from using your services vis a vis alternatives? Why are your services better than the competing services? Who are your customers?… Read more »


Tags: , , | June 30, 2014

The Art of Self Promotion: Modern Nanny Agency Marketing

Nanny Agencies, understand the key role authentic self promotion plays in your business’ success! The International Nanny Association’s 29th Annual Conference will be held in Los Angeles, CA on March 27-30th, 2014. The conference attracts nanny agency owners, nannies and nanny educators from across the United States  and around the world who seek opportunities to expand their network,… Read more »


Tags: , , | January 24, 2014

Out With The Old: New Marketing Strategies For Your Nanny Agency

If your small business has used traditional marketing methods since its start up, it may be time to freshen your approach. While there is plenty of merit in the tried-and-true strategies, the future success of your nanny agency will require new efforts in order to stay competitive. In an article designed to help entrepreneurs with… Read more »


Tags: , , | December 3, 2013